This festive season, Jaguar Land Rover will once again embark on its Customer First campaign which is now in its fourth year. Helicopters and additional rapid response vehicles have been deployed to strategic points along popular holiday routes to ensure that owners are not unnecessarily inconvenienced on their travels should they experience any difficulties along the way.
The campaign is built on the success of the previous three years, which saw Rapid Response vehicles and helicopters placed at tactical points. Over the festive travel period – 1 December 2017 to 17 January 2018 – vehicles and helicopters are on standby, 24 hours a day, seven days a week to ensure that motorists are able to travel with peace of mind.
Dawie Olivier, National Aftersales Manager, Jaguar Land Rover South Africa said: “In the continued quest to put customers first, we aim to get travelers safely to their homes or holiday destinations as soon as possible, without needing to worry about their vehicles. We take care of all the logistics: from getting eligible customers into a loan vehicle to reuniting them with their repaired vehicles.”
Helicopters will operate from three strategic locations: Milly’s Star Stop, along the N4 highway in Mpumalanga; Shell Three Sisters, along the N1 highway in the Northern Cape; Harrismith, along the N3 highway in the Free State, towards KZN. Stand-by helicopters are also available from Mozambique and Rand Airport in Gauteng. Combined with the response vehicles along the routes, response times are expected to be swift.
Richard Gouveneur, Managing Director of Jaguar Land Rover South Africa and sub-Sahara Africa said: “We believe in going above and beyond – it’s part of our Customer First service ethos. This annual programme is specifically designed to reduce or eliminate unnecessary inconvenience for our customers.”
Provided by Jaguar Land Rover SA
