ICan Xperia 48 hour global phenomenon

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Sony Xperia 48 Hours ICan Campaign Cape Town South Africa

Recently I was chosen by Sony Mobile South Africa to be one of 48 Instagrammers from 48 cities to be involved in the #ICan campaign.

Myself and the other 47 Instagrammers from all over the world were tasked with capturing extraordinary moments that occurred in our everyday life using our Xperia Z3/Z3 Compact.

The focus was on the following three features of the Xperia Z3/Z3 Compact:

A 48 hour battery life, hence 48 hour time period.

Waterproof capabilities.

A 20.7 MP camera that can capture images in low light conditions.

We had to post photos that focused on these three features.

Those in the campaign and the public were encouraged to share their images over a 48 hour period using the #ICan and #Xperia hashtags. Each city held an Instameet where Instagrammers met up to take photos that were then posted on Instagram. I hosted an Instameet in the Green Point Urban park and one lucky person won an Xperia Z3 Compact.

Sony Xperia ICan 48 Hour Instameet Winner
Congrats Frank!

Here is a video of the Instameet, filmed entirely on the Xperia Z3:

These are the images that I shared over the build-up and the 48 hour period from the 13th to the 14th of June.

#ICan capture the sunset #Xperia A photo posted by @capetownguy on

#ICan capture in low light #Xperia @sonyxperiaza @sonyxperia #capetown #instagramcapetown A photo posted by @capetownguy on

#ICan get close @sonyxperiaza @sonyxperia #Xperia A photo posted by @capetownguy on

48 hours 48 cities Are you ready? #ICan #Xperia #capetown @sonyxperia @sonyxperiaza

A photo posted by @capetownguy on

A photo posted by @capetownguy on

#ICan capture #Xperia #capetown #southafrica @sonyxperiaza @sonyxperia A photo posted by @capetownguy on

48 hours and still going strong #ICan #Xperia #capetown #southafrica @sonyxperia @sonyxperiaza

A photo posted by @capetownguy on

Check out photos shared from other Instagrammers here.

Thanks Sony Mobile for this opportunity, it was loads of fun!

 

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