How South Africans Are Driving the Growth of Samsung Pay During Lockdown

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The greater emphasis on health and the need to social distance recently, has amplified the relentless expansion of contactless payments, with Samsung Pay seeing significant growth in South Africa. The global pandemic has had a fundamental impact on our behaviours in a matter of months. With remote working and online shopping more of a norm, we’ve also adapted to the need to keep our distance, sanitise our hands and limit human contact. This is seen very clearly when we shop in-store which is why even more South Africans have enthusiastically gravitated towards Samsung Pay, as a safer, simpler and secure way to pay using our beloved smartphones. These are some of the reasons Samsung Pay has now surpassed 3 million transactions in the country, leading the way in the mobile tap-to-pay category. This could indicate a shift in how South Africans view cash, especially with the massive increase in smartphone usage. Additionally, Samsung Pay has grown, as it is also available in Samsung’s range of affordable A-series smartphones. This makes Samsung Pay accessible to over 40 Samsung Galaxy smartphones and watches.

“Samsung Pay just went extra contactless, making payments contact-free, which has enhanced its appeal to South Africans. As a pioneer in the category, South Africans placed their trust in the system early on. The impressive growth locally is fuelled by the country’s passion for innovation that puts their needs first – foremost security and secondly, convenience at its very finest. Samsung Pay reached two million transactions in February, so the acceleration in usage is immensely positive “says Kagiso Khaole, Head of e-commerce and Services at Samsung South Africa.

Samsung Pay Adds More Reasons to Go Contactless

  • It offers users monthly competitions, allowing customers to win prizes for simply paying at their favourite stores with Samsung Pay.
  • In addition, customers can buy prepaid vouchers for electricity, mobile airtime/data, gaming and multimedia streaming services like Netflix, Showmax and Spotify as well as the offer of a Newsstand subscription, which provides access to thousands of magazines and newspapers for a monthly subscription of R90 per month. Samsung Pay customers gain instant access to the multitude of titles both local and international, accessible from any device with a shelf value of approximately R45 a magazine, including categories of automotive, arts, health, sport, family, financial and entertainment to mention a few.

Provided by Samsung Mobile SA