Cadbury has been sharing Joy in South Africa for 80 years and they will commemorate this milestone by celebrating their legacy with the generosity that chocolate fans have come to know and love about the brand. Instead of keeping their amazing birthday gifts – they will be giving them away in an exciting digital campaign called ‘Cadbury Remarkable Regifts’.
Birthdays are a time of celebration and giving – and as a generous, heritage brand, we thought it was a fantastic opportunity to celebrate our 80th by giving back to our consumers. They’ve been an integral part of our journey, and as such, we felt that there was no better way to acknowledge 80 years of loyal support than by regifting what we have received.
GRANT VAN NIEKERK, MONDELEZ SA CATEGORY LEAD FOR CHOCOLATE
Visitors to the site can select any gift that they prefer but won’t know exactly what it is – apart from the odd clue – until the big reveal. In the end, it’s all a surprise – as all birthday gifts should be! But don’t worry, if you’re not sure about your odds during the campaign period, you can change your selection to another gift at any time before the closing date of 30 September. Do this as many times as you wish, but remember, in the end, you can only choose one gift. The RemarkableRegifts.co.za website is accepting your selections from now until the 30th of September. All gifts will be revealed early October. T’s&C’s apply.
To find out more about Cadbury history, visit www.cadbury.co.za/the-story, or connect on Facebook at @CadburyDairyMilkSA and @Cadbury_SA on Instagram and Twitter.
Cadbury Dairy Milk fans can also look out for the range of commemorative 150g wrappers in stores during September, with 8 different wrappers showcasing the brand’s packaging design transformation through the ages.
Provided by Cadbury SA
