Sony Xperia Z Launch

March 13, 2013

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SONY MOBILE LAUNCH THE MUCH ANTICIPATED XPERIA Z IN SOUTH AFRICA

Full HD 5” Reality Display with Mobile BRAVIA Engine 2 for super brightness and clarity
Easy and fast One-touch functions to wirelessly share music, photos and videos across devices
New stand-out Sony design with water and dust resistance

11 March 2013, South Africa, Cape Town – Sony Mobile Communications (“Sony Mobile”) today introduces its new flagship Android smartphone, Xperia Z at an official briefing session at the Cape Town Grand Daddy Hotel. With a 5” Full HD 1080p Reality Display, Snapdragon™ S4 Pro quad-core processor, 13 megapixel fast-capture camera and 4G LTE, Xperia Z has all the specifications expected from a premium smartphone. On top of this, it brings the best of Sony’s unique technology, content, design and connectivity to deliver rich user experiences.

Intelligent Sony Technology

Xperia Z’s razor sharp Reality Display, powered by Mobile BRAVIA® Engine 2, brings Sony’s long-standing TV expertise to the smartphone and delivers an immersive viewing experience with super brightness and clarity. The smartphone shares capabilities with Sony digital cameras and features Exmor RS for mobile, the world’s first image sensor with HDR (High Dynamic Range) video for smartphones. HDR technology gives clear images against strong backlight, so users can capture razor sharp pictures and videos whatever the conditions.

Xperia Z also includes Battery STAMINA Mode that can improve the standby time by four times or more*by automatically shutting down battery-draining apps whenever the screen is off and starting them up again when the screen is back on.

Discover, enjoy and share entertainment with Sony’s media applications and One-touch functions

Sony media applications offer a consistent entertainment experience across a range of Sony devices. Pre-loaded on Xperia Z, the “WALKMAN®”, “Album” and “Movies” apps enable the discovery of on-line

and off-line content through a single access point with new ways to enjoy and share that content. The “WALKMAN®” application provides access to downloaded music and Facebook social integration.

Mark Fenzel, Sales Director for Sony Mobile Communications in South Africa says, “We are extremely pleased to officially launch the Xperia Z in South Africa. There has been a great response globally and I am confident to see the same success locally. Xperia Z is an amazing product that embodies the Power of Sony.”

The “Movies” application gives consumers access to movies and TV series while the “Album” application enables easy access to Facebook friends’ photos as well as browsing photos by location.

One-touch functions enable consumers to easily share music, photos and videos from their smartphone to an array of NFC-enabled Sony devices, including speakers, headphones and now TVs.

Stand-out design and durability

Precision engineered with premium materials, Xperia Z introduces a unique OmniBalance design with subtly rounded edges and smooth reflective surfaces on all sides. Despite its slim 7.9mm body, Xperia Z is highly durable with tempered glass and anti-shatter film on the front and back, as well as the highest levels of dust and water resistance*** (IP55 and IP57) found in a premium smartphone.

Xperia Z will launch on Android 4.1 (Jelly Bean) and will be upgraded to 4.2

Xperia Z will be available locally from the end of March at all leading service providers.

Key features for Xperia Z

5” 1080 x 1920p full HD Reality Display with Mobile BRAVIA® Engine 2
13MP Fast Capture camera with Exmor RS for mobile, HDR video, Superior Auto and Noise Reduction to effortlessly capture razor sharp pictures and videos in any conditions
Dust and water resistant (IP55 & IP57) with a durable glass display
1.5 GHz asynchronous quad-core Snapdragon S4 processor with 2GB RAM
Battery STAMINA mode improves standby time by at least 4 times