It’s time to Re-open, Re-imagine and Re-build tourism in South Africa. With the travel and tourism sector re-opening, industry players need to focus on the importance of effective tourism marketing to gain a competitive edge in promoting tourism destinations, products and experiences.
The Tourism Marketing Conference gives industry players the opportunity to learn more and focus on the latest trends, opportunities and key areas of tourism marketing, innovation, positioning and branding. This year there will be a strong focus on local tourism marketing within the conference theme “Re-Open, Re-imagine, Re-build”. The conference will facilitate a debate and learning experience that will help destinations and tourism product providers to improve their marketing efforts to ultimately attract more business and be more competitive in the local and global tourism marketplace.
More than 12 speakers and panellists will discuss the way forward for tourism marketing during and after COVID-19 and the re-opening phase of tourism. Topics at the live event include: Local Tourism Marketing, Branding in Tourism, Destination Marketing, Media, Innovation & Technology, Reputation and online reviews, Tourist behaviour, Social Media and interactive marketing, Tourism and the Environment, Tourism Promotion, Relational Marketing in tourism (CRM), Digital marketing, Influencer and Referral Marketing, Content Marketing, the sharing/collaborative tourism economy and more.
The conference is open to all Tourism Product Owners and Marketers, Destination Marketers, DMO’s, Tourism Boards and tourism related marketing organisations, Hotels, B&B’s, Adventure Travel products and related tourism businesses.
Dates & Times: Thurs 26 Nov & Fri 27 Nov 2020 from 9am to 4pm daily.
Venue: Cape Town International Convention Centre
Registration: Register and book online at www.tourismconference.co.za or contact the organiser CADEK Media at 021 854 4700
Prepared by:
CHRIS DE KLERK
Programme Director CADEK Media
