‘Staycations’ a growing trend among South African travellers

0
10
Travellers, especially those falling within the millennial and Gen-Z age group are discovering the beauty of local destinations that provide both a restful retreat and an exciting experience.

Between economic upturns and a growing appreciation for the tourism gems available closer to home, staycations aka opting for local travel instead of venturing abroad, have become popular for travellers across the Southern African region.

“Embarking on a getaway just a few hours away is not just convenient and relatively more affordable than going overseas, but also removes the stress of long-haul flights or spending hours in transit,” says Lindi Mthethwa, Regional Director Sales & Marketing at Minor Hotels.

Travellers, especially those falling within the millennial and Gen-Z age group are discovering the beauty of local destinations that provide both a restful retreat and an exciting experience. This, says Mthethwa, is because staycations tend to be cost-effective, convenient, and often filled with spontaneous charm, making them an increasingly popular choice for those seeking a quick escape while supporting local economies.

Why South Africans are loving local

According to a recent travel index, Google searches for ‘staycation ideas’ increased by 33% in 2024 compared to the previous year, indicating that more South Africans are keen to explore common and lesser-known destinations in their own country. 

There has also been significant travel in recent years between South Africa and its neighbouring countries, Botswana, Zimbabwe and Mozambique which suggests a strong interest among South African travellers in exploring destinations within the continent.

One of the most widely agreed reasons for this is that, following the COVID-19 pandemic, travel restrictions and health concerns pushed many to rethink their holiday plans. With borders closed and safety becoming a priority, people began seeking   vacation inspiration closer to home.  

This uptick in local travel is a welcome reprieve for a still recovering tourism sector in South Africa, with hotels, restaurants and tourist attractions experiencing a surge in visitors. “Vacation budgets are being spent within the community, advancing economic growth and supporting small businesses, and in an age of economic uncertainty, a staycation offers both the joy of travel and the comfort of home that can be tailored exactly to your preferences,” adds Mthethwa.

Experiencing world-class hospitality closer to home

For those eager to explore South Africa beyond the usual tourist hotspots, there are plenty of hidden gems offering unique travel experiences. The charming town of Paternoster on the West Coast, for instance, provides a peaceful seaside escape, known for its whitewashed cottages, fresh seafood, and breathtaking sunsets.

Further inland, the Cederberg Mountains offer dramatic rock formations, ancient San rock art, and a perfect retreat for hiking enthusiasts. In the Eastern Cape, Hogsback enchants visitors with its misty forests, cascading waterfalls, and Tolkien-inspired landscapes.

For nature lovers looking to travel further afield and slightly beyond South African borders, Zimbabwe and Zambia offer unrivalled access to Victoria Falls, one of the Seven Natural Wonders of the World. Visitors can embark on guided safaris, take sunset river cruises, or experience the thrill of bungee jumping over the Zambezi River. Luxurious stays near the falls, such as those at Anantara Stanley & Livingstone Victoria Falls Hotel in Zimbabwe and The Royal Livingstone Hotel by Anantara, ensure travellers can fully immerse themselves in the region’s beauty and adventure.

And if an island escape is more appealing, Mozambique’s Bazaruto Archipelago offers unspoiled beaches, world-class diving, and vibrant local culture. Whether it is snorkelling among coral reefs, deep-sea fishing, or exploring traditional island villages, this destination delivers a rich blend of relaxation and discovery.

“From indulging in spa treatments to exploring historical landmarks, hiking scenic trails, or enjoying cultural festivals, staycations allow travellers to tailor their experiences to their personal preferences,” says Mthethwa. “Travelling locally and exploring what’s on offer right on our Southern African doorstep gives travellers access to immersive local experiences that expand our minds and perspectives and make travelling that much more memorable.”

As travel preferences continue to evolve, staycations are expected to remain a top choice for those seeking convenience, affordability, and unique experiences. And with South Africa and its neighbouring countries offering an array of incredible destinations, more travellers are discovering that unforgettable holidays do not always require a passport.

Article Provided

LEAVE A REPLY

Please enter your comment!
Please enter your name here