Sony Xperia Z Press Release

INTRODUCING XPERIA™ Z – THE BEST OF SONY IN A PREMIUM SMARTPHONE

Full HD 5” Reality Display with Mobile BRAVIA Engine 2 for super brightness and clarity
Easy and fast One-touch functions to wirelessly share music, photos and videos across devices
New stand-out Sony design with water and dust resistance

8 January 2013, South Africa, Johannesburg – Sony Mobile Communications (“Sony Mobile”) today introduces its new flagship Android smartphone, Xperia Z. With a 5” Full HD 1080p Reality Display, Snapdragon™ S4 Pro quad-core processor, 13 megapixel fast-capture camera and 4G LTE, Xperia Z has all the specifications expected from a premium smartphone. On top of this, it brings the best of Sony’s unique technology, content, design and connectivity to deliver rich user experiences. Xperia Z will launch in South Africa in Q2 2013.

“With Xperia Z, we are bringing over half a century of innovation in TV, imaging, music, film and gaming to create a superphone experience that truly stands out,” said Kuni Suzuki, President and CEO, at Sony Mobile Communications. “With great specifications, Sony’s media applications, One-touch functions and outstanding battery life, Xperia Z is well positioned for leadership in the smartphone market. By putting smartphones at the heart of our strategy, Sony is enabling people to create, enjoy and share content and experiences like never before.”

Intelligent Sony Technology
Xperia Z’s razor sharp Reality Display, powered by Mobile BRAVIA® Engine 2, brings Sony’s long-standing TV expertise to the smartphone and delivers an immersive viewing experience with super brightness and clarity. The smartphone shares capabilities with Sony digital cameras and features Exmor RS for mobile, the world’s first image sensor with HDR (High Dynamic Range) video for smartphones. HDR technology gives clear images against strong backlight, so users can capture razor sharp pictures and videos whatever the conditions.

Xperia Z also includes Battery STAMINA Mode that can improve the standby time by four times or more*by automatically shutting down battery-draining apps whenever the screen is off and starting them up again when the screen is back on.

Discover, enjoy and share entertainment with Sony’s media applications and One-touch functions
Sony media applications offer a consistent entertainment experience across a range of Sony devices. Pre-loaded on Xperia Z, the “WALKMAN®”, “Album” and “Movies” apps enable the discovery of on-line and off-line content through a single access point with new ways to enjoy and share that content. The “WALKMAN®” application provides access to downloaded music and Facebook social integration. The “Movies” application gives consumers access to movies and TV series while the “Album” application enables easy access to Facebook friends’ photos as well as browsing photos by location.

One-touch functions enable consumers to easily share music, photos and videos from their smartphone to an array of NFC-enabled Sony devices, including speakers, headphones and now TVs. With the new BRAVIA TV, also announced today, simply touch Xperia Z to the remote control of the TV to instantly enjoy your photos and videos on the big screen.

Two additions to Sony’s range of NFC-enabled headsets were also introduced today, the Stereo Bluetooth™ Headset SBH20 and the Wireless Headset DR-BTN200M. Touch Xperia Z to either headset and begin listening to tracks instantly.

Stand-out design and durability
Precision engineered with premium materials, Xperia Z introduces a unique OmniBalance design with subtly rounded edges and smooth reflective surfaces on all sides. Despite its slim 7.9mm body, Xperia Z is highly durable with tempered glass and anti-shatter film on the front and back, as well as the highest levels of dust and water resistance*** (IP55 and IP57) found in a premium smartphone.

Xperia Z will launch on Android 4.1 (Jelly Bean) and will be upgraded to 4.2

Key features of the Xperia Z:

· 5” 1080 x 1920p full HD Reality Display with Mobile BRAVIA® Engine 2

· 13MP Fast Capture camera with Exmor RS for mobile, HDR video, Superior Auto and Noise Reduction to effortlessly capture razor sharp pictures and videos in any conditions

· Dust and water resistant (IP55 & IP57) with a durable glass display

· 1.5 GHz asynchronous quad-core Snapdragon S4 processor with 2GB RAM

· Battery STAMINA mode improves standby time by at least 4 times