Sony sets the new mid-range standard with Xperia™ M4 Aqua
- Capture more – just point and shoot, with a powerful 13MP camera, F2.0 aperture and Sony’s intelligent Superior Auto mode
- Enjoy more – signature Sony OmniBalance design, ready for life – a waterproof1 smartphone with cap-less microUSB charging; Xperia M4 Aqua available in White, Black, Coral and Silver editions
- Achieve more – Sony’s first octa-core 64-bit smartphone featuring the Qualcomm® Snapdragon™ 615 processor with integrated 4G LTE, running Android 5.0 Lollipop – and up to two-day battery life2
- Launching in 80 countries worldwide, across more than 100 carriers
Johannesburg, 2nd March 2015 – Sony Mobile Communications (“Sony Mobile”) today refocused its mid-range device strategy with the introduction of Xperia™ M4 Aqua – a smartphone bringing Sony’s leadership in camera, design, battery and performance to an accessible price point.
“Xperia M4 Aqua represents our renewed mid-range focus – with no compromises,” said Dennis van Schie, Senior Vice President, Head of Sales and Marketing at Sony Mobile Communications. “Offering the most popular standout features made famous by our Xperia Z Series; camera capability, two-day battery life and waterproofing – Xperia M4 Aqua brings a proposition and price, products in this section of the market simply cannot match.”
Just point and shoot – great pictures without the effort
Xperia M4 Aqua’s impressive 13MP rear camera is powered by Sony’s Exmor RS™ mobile sensor with a large F2.0 aperture, and ISO 3200 sensitivity. It’s powerful digital compact camera technology – and intelligent Superior Auto Mode simplifies your interactions, automatically sensing up to 52 different scenarios, for vivid shots in low-light or strong backlight every time.
Just as with the rear, the 5MP selfie camera has a super wide-angle lens with an 88° field of view, so no-one’s left out of shot – and Portrait Retouch allows you to add fun finishing refinements. The popular selfie editing feature sits alongside Sony’s full suite of preloaded Xperia Camera apps, including other favourites; Sound Photo for adding a short clips to your pictures and Movie Creator, which automatically converts your pictures and videos into snappy thirty second vignette clips – which makes collecting memories or sharing on social media, super quick and easy.
Designed for the way you live – subtlety in hardware and interface design, with Android 5.0 Lollipop
Crafted from the ground up, Xperia M4 Aqua has understated premium looks – a tempered glass display, with the svelte 136g waterproof (IP65/8 rated) body reengineered for cap-less microUSB charging, offering flexible usage wherever you are.
Mark Fenzel, Country Manager Sony Mobile South Africa said, “Xperia M4 Aqua raises the bar for mid-range smartphones, with an ultra-sleek elegant design, unprecedented battery performance, all wrapped in the highest level of waterproofing and dust tight rating. Xperia M4 Aqua sets a new standard that only Sony can deliver.”
Xperia M4 Aqua will be available in classic White and Black, but also fresh Coral and Silver3. Sony’s adopted the same subtle principles in its take on Android 5.0 Lollipop’s material design, in keeping with that distinctive minimalist approach to user interface, interactions and native apps.
Xperia M4 Aqua will come with the new look Xperia Lounge Silver, bringing apps, software updates, entertainment, bespoke offers and tips delivered throughout the product lifecycle. As part of this, you’ll be able to enjoy bonus film clips and television episodes4 through the Privilege Plus Movies app5.
Do and accomplish more, for longer – Sony’s first octa-core 64-bit smartphone, featuring the Qualcomm® Snapdragon™ 615 processor with integrated 4G LTE connectivity and up to two-day battery life
Whilst some might need to use their smartphone for short bursts on long days, you don’t have to, with Xperia M4 Aqua’s two-day battery life, eliminating the need for regular charging. If that isn’t enough, activate Battery STAMINA Mode to optimise how your battery is used and Ultra STAMINA Mode to keep your phone running on its core functions for a week.
Supporting this optimal balance of performance and power is a Qualcomm® SnapdragonTM 615 processor6 featuring octa-core 64-bit CPUs, advanced multimedia processing and an integrated 4G LTE modem. Thanks to the Snapdragon 615 processor, you can enjoy seamless access to your Xperia Lounge content and experience the fastest news and information download, find your way using maps, check and send email, send pictures to friends and family in seconds and make the most of lag-free online music and video streaming on the go.
The Xperia M4 Aqua and M4 Aqua Dual (with Dual SIM functionality) will launch in South Africa in Q2 and retail pricing will be available closer to launch date.
Stylish sounds, with Stereo Bluetooth® Headset SBH70
Sony also introduced the sleek, stylish Stereo Bluetooth® Headset SBH70, a water resistant7 wireless headset with fine-tuned sound quality. Made from durable silicon, SBH70 will launch in five vibrant colours, so you can mix and match it with your personal accessories. The striking apparel design is crafted to sit discreetly on your neck and shoulders, with music, call handling and voice command controls easy to reach and use.
