The world’s leading consumer electronics brand, Sony is proud to announce its latest partnership with Open Window, a leading creative arts Institution in South Africa. Founded in 1993 as an art school, Open Window has since expanded into creative arts and technologies, offering courses in film, design, photography, animation, and game development. As the first institution in the country to train students with Sony’s Cine Alta next-generation Cameras the Burano, Open Window is offering its students a rare opportunity to gain hands-on experience with professional-grade tools. This initiative, further supported by Visual Impact—a leading provider of digital and high-definition broadcast solutions to enhance the skills of emerging filmmakers while contributing to the growth of the local film industry.
Filmmaking as a Driver of Economic Growth
The South African film industry has experienced steady growth over the last decade, contributing significantly to job creation and tourism. South Africa’s film economy generated an estimated R4.1 billion ($227.3 million) in 2023 and is expected to reach around R7.9 billion ($429.2 million) by 2030.
But as demand grows, so does the need for top-tier talent. The future of South African filmmaking depends on nurturing a new generation of creatives who can tell bold stories and produce content to world-class standards. Sony’s partnership with Open Window is a leap toward filling that gap.
“South Africa has always been a leader in this space and is continuing to push the boundaries in the creative arts, and our goal is to empower local talent with the best tools and training available,” said Jobin Joejoe, Managing Director for Sony Middle East and Africa. “By partnering with Open Window and providing access to the Burano cameras, we’re investing in the future of South African storytelling.”
What Makes the Burano Camera Stand Out
Sony’s CineAlta Range of cameras are a game-changer in digital cinematography. Known for their flexibility, these cameras offer an unprecedented combination of cinematic image quality and lightweight design. With an 8.6K full-frame sensor and in-built stabilisation, The Burano allow filmmakers to capture stunning visuals with precision. And is used in high-budget films around the world.
This technical edge will give Open Window students hands-on experience with the same tools used by leading professionals, allowing them to build practical skills from day one.
“At Open Window, we are constantly seeking ways to provide our students with a competitive edge,” said, Dr Jayne Crawshay-Hall Robertson, Academic Head at Open Window. She added “Collaborating with Sony gives our students access to world-class technology and training that will prepare them to lead the future of South African cinema.”
“We’re ecstatic to be able to come on board and help nurture South African filmmaking. What makes this programme so exciting is the fact that we will be able to put the best equipment in the world in the hands of the country’s best young talent and see what they can do,” said Goran Music, a director at Visual Impact.
A Win for South Africa’s Creative Economy
At its core, this partnership is about investing in people. It’s about giving young filmmakers the tools and training they need to thrive in a competitive, fast-evolving industry. And as these students graduate and begin creating content, the ripple effects will be felt across the South African economy—through job creation, tourism, and the growing international reputation of South African cinema.
Sony and Open Window’s collaboration is more than just a training initiative – it’s about access, exposure and inspiration. Through platforms like Sony’s Alpha Universe, students not only gain insight into the latest Sony Alpha products but also find a space that nurtures their creative journey, offering stories, tutorials, and a vibrant community that fuels their passion and ambition. With this momentum, the next wave of South African filmmakers is poised to make a powerful mark on the world stage.
To learn more about Sony’s initiatives and stay updated on the latest news register at: Sony | Alpha Universe | Middle East and Africa
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