Siya Kolisi gathers a super crew of big names in a new creative campaign that highlights DStv’s launch of its next generation decoder, the DStv Explora Ultra.
The next generation decoder offers customers an enhanced viewing experience and the best available local and international content from DStv – Africa’s Most Loved Storyteller – and Showmax.
As part of the new experience, Netflix will be available for the first time on the Explora Ultra decoder.
The campaign shot in Cape Town sees Siya assemble an Ocean’s Eleven-style squad in the television and film industry, and sports fraternity. Big names in the key TVC include:
- Food Network DStv channel 175 star chef Siba Mtongana;
- Iconic South African actress and M-Net DStv channel 101 Legacy SA’s Michelle Botes;
- Brad Binder, SA motor GP racer (SuperSport Home of Motorsport, DStv channel 215);
- and Ian Wright, TV personality and former professional footballer (Home of Premier League, DStv Channel 203) are among those who join rugby legend Siya;
In a second iteration of the campaign, Siya summons a constellation of international stars – this time from streaming service Netflix – reflecting the diverse content that will be available through the Explora Ultra decoder. In this version, characters from iconic shows Stranger Things, Queen Sono, Money Heist and Spenser Confidential are called to the mission.
The commercial is being flighted on various platforms, including across DStv’s platforms.
“Siya is a metaphor for the new super sleek, modern DStv Explora Ultra and his legion of stars represents DStv assembling the very best of content it has to offer. This new generation Explora delivers on DStv’s mission to offer value, convenience and more choice to our customers for all their entertainment needs,” says Thabisa Mkhwanazi, DStv Executive Head of Marketing.
Announced at DStv’s showcase earlier this year, the new DStv Explora Ultra has built-in Wi-Fi capabilities and supports 4K Ultra HD and Dolby Atmos, which offers viewers a clearer, more defined picture quality enhancing the viewing experience. This new generation decoder will give customers access to third-party streaming services, the first being Netfilix, opening up a world of exciting content.
Provided by DSTV
