OPPO recently entered the South African smartphone market with the A72, A53s and A15, but the company is also a global leader in technology. On 17 November 2021, OPPO INNO DAY 2020, OPPO’s annual technology conference, was held in Shenzhen and promised to be a “Leap into the future.” Against the backdrop of the Internet of Experience, OPPO set forth the new brand belief “Technology for Mankind, Kindness for the World” and “virtuous innovation,” unveiling for the first time the “3+N+X” technology development strategy. At the event, OPPO also debuted OPPO AR Glass 2021, the OPPO CybeReal AR application and the OPPO X 2021 rollable concept handset.
With “Technology for Mankind, Kindness for the World” in mind, OPPO affirms its 3+N+X Technology Development Strategy
At OPPO INNO DAY 2020, Tony Chen, OPPO Founder and CEO, pointed out that OPPO is determined to pursue “virtuous innovation” and create more great products through its 3+N+X technology development strategy. OPPO believes that the purpose of corporate innovation should be the people
Tony Chen said, “OPPO uses technology to empower people to capture the beauty around them and to unleash their imagination of the future; thereby helping everyone get the best out of life. Accordingly, we decide to set forth the 3+N+X technology development strategy for OPPO’s long-term development.”
The “3” refers to the three underlying technologies, namely hardware, software and services technologies, which help OPPO to bring an integrated smart life to users worldwide. “N” represents the number of OPPO essential capabilities, including AI, security and privacy, multimedia, and interconnectivity. Lastly “X” refers to the leading-edge and differentiated technologies and strategic resources, such as the flash charge technology, that foster innovation and greatly improve user experience.
During the event, OPPO introduced three concept products, which demonstrate all-new possibilities of human-tech interaction and exploration of future technology.OPPO AR Glass 2021 fully manifests the “leap” in OPPO’s exploration of the digital world. Adopting the brand-new split design, OPPO AR Glass 2021 is compact and ultra-light (75 percent lighter than its predecessor), and supports a number of natural interactions, which include smartphone, gestures, and spatial localisation. As for the core components, OPPO AR Glass 2021 is built with the birdbath optical technology (integrated flat beam splitter and spherical lens) to enhance the immersive experience.
Also, OPPO AR Glass 2021 features a diverse sensor array, including two fisheye cameras, one ToF depth sensor, and one RGB sensor. It can complete the three-dimensional spatial localisation calculation within milliseconds, achieving precise positioning and offering users real and natural experience of spatial interaction in the AR world through constant updates and feedback of real-time positioning of the user within the space.
OPPO X 2021 rollable concept handset is the latest OPPO R&D achievement in pushing the boundaries of flexible display and structural stacking, bringing users a more natural interactive experience. The concept handset features three major OPPO proprietary technologies: Roll Motor powertrain, 2-in-1 Plate, and Warp Track high-strength screen laminate. It also has a retractable storage design that provides more possibilities for cameras, batteries, speakers, and mobile phone antennas, leading to a continuously variable OLED display that measures as small as 6.7 inches and expanding as large as 7.4 inches, which allows users to adjust the size of the display based on their actual needs.
