Lexus made its debut at an exclusive event in the Western Cape recently where the iconic luxury vehicle brand seamlessly blended with arts, culture and music at the annual Versnit Music Festival.
The event, which was held at the impressive Rust-en-Vrede Wine Estate in Stellenbosch, offered a good mix of exceptional wines with the best features of different partners, including the luxury series of cars that made Lexus one of the world’s premium brands over the past nearly three decades.
Like good wine and good music, Lexus vehicles are synonymous with luxury. This prestigious brand is much more than just everyday transport, and offers owners a luxury experience with every turn of the wheel.
Apart from the latest Lexus models, the Versnit festival showcased the talent of some of South Africa’s top singers and songwriters, including Corlea Botha, Stef Bos and Coenie de Villiers.
Lexus’s design philosophy refers to the blending of seemingly opposing ideas and concepts to create a new and unique driving experience.
Just as blending the right wine with the the right music in the background, this approach goes well with Versnit, where different media combine – as is typical of Lexus – to offer a completely new sensation and experience.
“The design philosophy of a luxury automotive brand like Lexus mixes seamlessly with the kind of lifestyle that goes with an event like Versnit, which – as is the case with Lexus – is aimed at the connoisseur that appreciates excellence,” says Calvyn Hamman, Lexus’s Senior Vice President of Sales and Marketing at Toyota South Africa Motors.
“Customers who own a Lexus, are already surrounded by Exceptional Craftmanship in their everyday life, and are people who have a fine eye for authenticity right from the start. Lexus is at the forefront of new technologies, showcased by vehicles such as the LFA and the LC500 which is to be launched in South Africa shortly.
“Everything is about providing Lexus owners with an opportunity to experience amazing,” says Hamman.
