House and Leisure magazine has partnered with experience booking platform, Explore Sideways, to add a new, experiential dimension to print content – launching the first bookable House and Leisure experience!
This exclusive full-day experience into the Stellenbosch winelands allows fans and readers of the magazine to spend a day seeing through the eyes of the House and Leisure editorial team.
People who book the inaugural tour will be picked up from their residence in a private vehicle, visit 4 premiere wine estates, be served a 2 course lunch and will receive a complimentary 6-month subscription to House and Leisure magazine. It should be noted that this is NOT a standard wine tour.
Every step of the experience has been tailored specifically to the interests of even the most discerning HL readers. It is unreplicable and is offered exclusively for HL guests.
“This is an exciting evolution for media companies that are typically constrained to content on a page or screen, providing readers an opportunity to live inside the pages of the magazine and experience the content firsthand.” Said Explore Sideways CEO, Brittany Hawkins.
“This media evolution is in alignment with the rise of social media sites like Instagram and Facebook, that allow everyone to be an editor.”
And to encourage user generated editorial, people that post photos on the tour can use the hashtag #HLExperience to have the chance to be featured in the next month\’s magazine. This first-of-its-kind collaboration combines the curatorial clout of House and Leisure magazine with the winelands expertise, logistics coordination.
Find out more info here
