Black Friday is back and bigger than ever. As stores slash prices on a wider variety of items, figuring out how to navigate the storm of deals can get a little overwhelming. This is especially true when it comes to searching for tech deals.
Jobin Joejoe, Deputy Managing Director at Sony Middle East and Africa says, “Black Friday is a big day for tech sales and trying to make sense of what is on offer can be difficult. As a rule of thumb, you cannot go wrong with picking one of our products this Black Friday as Sony has a wide variety of products, to suit every need at every price point.”
When it comes to figuring out which gadgets are best, decoding the different jargon and trying to find the item that is best for you can feel like attending a university-level physics lecture when you didn’t study science in school. Fortunately, these tips will help you find what you need with ease:
Get up to date with your terminology:
Sometimes, keeping up with tech terms is like trying to learn new slang. It can be tricky but if you get it right, you will save yourself a lot of hassle. For instance, understanding that 4K refers to the approximately 4000 pixels of horizontal resolution that makes everything on your TV look mesmerizing, will make your shopping experience that much easier.
Here is a quick cheat sheet to get you started:
- Adaptive sound control: A function that reduces or increases noise cancellation depending on your setting. This allows you to have your headphones in while, while still being able to hear human voices and certain types of sounds from the outside world. This is a great safety feature for runners.
- Cognitive Intelligence: Unique to Sony devices, this feature understands the way our eyes see, and our ears hear, to present a more human perspective on screen. It gives the user an experience that’s closer to the real world and puts you deeper into every scene.
- Immersive sound: Real immersive sound provides the listener with a natural three-dimensional sound experience unlike anything heard before in traditional 2D surround solutions.
For the music aficionados:
These days the world can be overstimulating. Finding a pair of headphones that can help filter out noise but still let the important sounds is critical for your concentration and a bit of a mental health hack as well. With adaptive sound control, industry-leading noise cancelling, precise voice pickup technology for crystal clear call quality and a multipoint connection that allows them to pair with two devices at once, Sony’s WH-1000XM5s are the pinnacle of headphone technology.
For the commuter:
If ever you wanted to stay connected to the entertainment you love while never disconnecting from the world around you, look no further than the Sony LinkBuds S. These earphones are ultra-small, light and can be worn comfortably around the clock, keeping you in touch with people and places. LinkBuds S switches automatically to optimised ambient sound or high-quality noise cancelling for listening without distractions.
For the visual visionaries:
The new Alpha 7 IV is the ultimate hybrid camera packed with outstanding still image quality and evolved video technology with advanced autofocus, enhanced operability and workflow capability. This camera is designed to bring artistic visions to life.
For the content creators:
Designed with vloggers in mind, users can comfortably operate the new Alpha ZV-E10 thanks to its easy-to-hold body grip and large MOVIE button that is conveniently located on top of the camera. Professional-looking vlogs are easy with the ZV-E10, thanks to interchangeable lenses that capture the world however you choose to see it.
Provided by Sony
