It is all about #drinklocal and supporting the local economy at Beerhouse leading up to national beer day
In celebration of National Beer Day, Beerhouse has launched a #DrinkLocal campaign, whereby beer enthusiasts are encouraged to come and experience what some of the best independent breweries in their area have to offer.
Since 2013, Beerhouse is known for championing the beer revolution in the country, with their iconic 99 bottles of beer on the wall and 25 on tap.
While some of the biggest beer brands available in South Africa are no longer produced by South African owned companies, Beerhouse is adamant to encourage support of the local economy by proving how independent breweries provide a product far superior to the mass produced brand names most have become accustomed to.
“Randolf Jorberg, founder and “Head Dreamer” of Beerhouse, enthuses: “We’re super stoked about our #DrinkLocal campaign. We introduced them in the weeks leading up to National Beer Day and cut prices to promote beer taster trays at a minimal charge whereby visitors can taste what local breweries in their area are producing – breweries all in a 20km radius from whichever Beerhouse they will be visiting at any of our three branches in Cape Town, Johannesburg and Pretoria.
“On National Beer Day itself we’re going all out by making these tasting trays available at a 50% discount. Furthermore, many of the brewers will be at each of the Beerhouse locations, to mingle with fans old and new and serve completely free tasters of their outstanding products. Visit our website www.BEERHOUSE.co.za for the exact schedule of brewers appearances”
For example, Jorberg says that at Beerhouse in Long Street (Cape Town), Lakeside Brewery, Drifter Brewing Company, Little Wolf Brewery, Metal Lane Brewing Company, Woodstock Brewery, and Ukhamba Beerworx will be part of the exclusive experience for locals. In turn, Beerhouse Fourways will be celebrating local breweries in their area such as Stimela Brewing Co., Agars Brewery, Mad Giants and Two Okes Brewery. Also located in Centurion, Pretorian beer fans can visit Beerhouse to indulge in the uniquely brewed tastes of Legends Brewery, Friar’s Habit Brewery, Frontier Beer and Hazeldean Brewing Co..
“We encourage everyone to share what their favourite craft beer discovery of choice is by sharing it on social media and using the #DrinkLocal hashtag for everyone to see and comment whether they agree or not,” adds Jorberg.
National Beer Day is the brainchild of The Brewmistress herself, Lucy Corne. On her website brewmistress.co.za she shares fascinating statistics about the South African Craft Beer Industry, including:
• There are approximately 180 South African boutique breweries – from the nano, garage-style setups to the larger outfits.
• There are breweries in every province, with the bulk of them in the Western Cape.
• The average monthly output for a South African microbrewery is 10,250 litres.
• The total annual production of micro-brewed beer in South Africa is around 20 million litres, which means it still accounts for less than 1% of the beer market in South Africa.
Randolf concludes: “Don’t forget that Beerhouse also introduced the #BrewFood revolution during the last year – a fusion of beer and food unlike anything else you’ll find anywhere in the world. So we strongly believe that if beer is your thing, it’s a no-brainer where you need to be on National Beer Day, or any other day of the year if you’re ‘hungry’ for the best beer experience of your life. As Beerhouse is also a proudly South African owned business, we’re thrilled that we’re also able to boost the local economy by promoting these brewers who are ultimate masters of their craft. Come and experience it for yourself.”
For more information, visit www.beerhouse.co.za/events/sanbeerday/.
Also join the conversation on Facebook (BEERHOUSEsa), tag and rate your beers on Untappd (www.untappd.com), Twitter (@BEERHOUSE) and Instagram (beerhouse.co.za), using the hash tags #atBEERHOUSE and #DrinkLocal.
South African National Beer Day at Beerhouse on Long – https://www.facebook.com/events/595881420803949/
South African National Beer Day at Beerhouse Fourways – https://www.facebook.com/events/544747829215502/
South African National Beer Day at Beerhouse Centurion – https://www.facebook.com/events/560455890984207/
Beerhouse is open from 11am to late, seven days a week, in Cape Town (Long Street), Johannesburg (Fourways) and Pretoria (Centurion).
