Lucky Radebe, pens a heartfelt open letter to Samsung’s virtual personal assistant
Dear Bixby,
With my organised Personal Assistant (PA) on leave and my partner on a well-deserved holiday, the release of the Samsung Galaxy Note8 couldn’t have come at a better time, as I try to balance work and home life without my trusted support system. Not only does my new phablet enable me to speak, ask questions and make requests from you, Bixby, but as your deep learning technology continues to improve over time and you recognise my preferences and manner of speaking, so does my appreciation for your genius.
Take this morning for instance. My alarm went off at 5am and I was tempted to press the snooze button but you reminded me that today I had to get the children ready for school and that we needed to leave 45 minutes earlier to get them there on time. This helped me avoid running late and possibly receiving a scornful letter from the headmaster. By simply asking you what the weather was like today before leaving the house, we were prepared and dressed for the day’s weather.
While stepping out of the house, my teenagers told me that they hadn’t prepared lunches for themselves, but with a simple ‘Hi Bixby, find me the shortest route to school with a convenience shop en route to grab lunch’, a catastrophe was averted.
Having taken the least congested back routes and having dropped the children at school, it was you, Bixby that reminded me of my 9am meeting with the Managing Director and Vice President of my company. In preparation, I said ‘Bixby, open my emails, go to the last email sent by my PA with background information for the meeting’. I then asked you to read the documents back to me while I was driving. After gathering my thoughts, I dictated my response to you to type in Samsung Notes for me to reference as speaking points during my meeting. This was all in good time to receive an international call from my partner, who was pleased to find out that all was well and subtly made mention that the children had ballet and gymnastic classes at 3pm. After asking you, Bixby, to check my schedule for the day and realising I had an overlap of commitments, I asked you to help me pre-order an Uber for my daughters. You texted them the details, which allowed me enough time to dash off to my meeting.
For the next few hours, I had back-to-back meetings with clients and suppliers and enjoyed my perfectly productive mobile office. I conducted my business and even managed to reschedule my daughter’s tennis training for tomorrow and reserved time in my calendar so no one at work could schedule a meeting, preventing me from going with her. Amazingly, without the normal distractions of the office, I was more productive with both my work and dad tasks.
The day was shaping up well, but there was still one last hurdle to cross, dinner! But even that was no challenge for you. While I was chopping and mixing, making reference to the beef lasagne recipe which you pulled for me off the internet, I simply said, ‘Hey Bixby, set a timer for 20 minutes’ before I put the dish into the oven. 20 minutes later, you alerted me that the lasagne was ready – and for a change, nothing was burnt.
My partner, my PA and now you, Bixby, make a great team, empowering me to better manage my work and personal life. I’ll soon discover how new innovations from Samsung will further empower me and help me manage this blended life, but I can tell you, Bixby, you did an excellent job!
Sincerely,
Lucky Radebe
Provided by Samsung SA
