When Henry Ford famously stated that: “[He would] build a motor car for the great multitude, constructed of the best materials, by the best men to be hired, after the simplest designs that modern engineering can devise, and so low in price that no man making a good salary would be unable to own one,” he was talking about the now iconic Ford Model T, which went into mass production on the world’s first moving assembly line designed specifically for the manufacture of automobiles in 1913.
“From day one, Ford has been the car company for everyone, making it possible for hardworking, everyday people to afford a vehicle that they are proud to own and drive. That’s the reputation that the Blue Oval brand has built over the past hundred years,” says Doreen Mashinini, general manager for marketing at Ford Motor Company of Southern Africa.
Figo offers outstanding value for money
“These days, where value for money and reliability are the primary purchase considerations for customers, you can’t go wrong with a Ford Figo,” she adds.
According to the latest New Vehicle Sales report from the National Association of Automobile Manufacturers of South Africa (NAAMSA), 963 Figos were sold in October 2019, making it one of the best-sellers in the compact vehicle segment.
“The Figo is a very competitive offering,” continues Mashinini. “It represents the entry point to the Ford brand for customers in South Africa, and is ideal for anyone who prioritises impressive fuel economy and low running costs, but without compromising on driving dynamics and good looks.”
Stylish Figo Blu
For those who want to really stand out from the crowd, Ford has introduced the striking Figo Blu. With its distinctive sporty Blu package, the Blu is quite a special little car. “It’s the perfect stocking filler for first-time buyers, students, small families, and older folks who want to downsize!” says Mashinini.
Based on the 1,5 Trend hatchback model with a manual transmission, the Figo Blu can easily be distinguished from the standard Figo by a number of model-specific styling enhancements. Most noticeably, the exterior sports a black roof, black mesh grille, black mirror housings, and black multi-spoke 15-inch alloy wheels, with eye-catching blue accents, inside and out. Body colour options include Moondust Silver, Oxford White, and Smoke Grey.
Comfort, convenience, and safety come standard across the Figo range
All five-door hatchback and four-door sedan models in the Figo range, including the Figo Blu, are powered by Ford’s latest-generation 1.5-litre three-cylinder petrol engine. All boast an impressive array of standard comfort, convenience, and safety features. All come standard with Ford Protect, comprising a four-year/120,000km comprehensive warranty, three-year/unlimited distance roadside assistance, and five-year/unlimited km corrosion warranty. A four-year/60,000km service plan is included, with 15,000km service intervals.
To arrange a test drive, please visit your nearest Ford dealership: www.ford.co.za/locate-a-dealer
Provided by Ford SA
