HONOR is excited to announce its collaboration with GQ South Africa for the highly anticipated “The Success Issue” (August/September 2024). This edition features rising Amapiano star Young Stunna on the cover, captured in astounding detail using the HONOR 200 Pro.
HONOR, a leader in smart technology, recently launched the HONOR 200 Series in South Africa. To commemorate this milestone, the brand showcased the exceptional camera quality of the HONOR 200 Pro with its latest collaboration with GQ South Africa.
The GQ Success Issue, known for celebrating and profiling successful individuals across fields such as business, entertainment, sports, and culture, was released today. This edition is particularly iconic for the HONOR brand, as the cover was professionally shot using the HONOR 200 Pro.
When asked how the collaboration came about, HONOR South Africa CEO Fred Zhou says, “Working with such an established media house has provided HONOR with an opportunity to showcase the industry-leading advancements we’ve achieved with our latest HONOR 200 Series. We couldn’t have thought of a better way to put the camera capabilities of the HONOR 200 Pro to the test than to shoot the latest GQ cover.”
Behind the creative process of this HONOR x GQ collaboration were the unapologetically bold and unique photographer Zander Opperman, BTS videographer Zweli, and a team of incredible creatives from art and creative directors to make-up artists, whose keen eye for detail captured unforgettable moments. Gracing the cover is Amapiano’s leading man and HONOR brand partner, Young Stunna, whose debut album Notumato went multi-platinum upon its release in 2021.
The shoot, which took place in Sandton, Johannesburg, featured no professional camera equipment apart from the HONOR 200 Pro – known to be a leader in studio-level portraiture photography thanks to new features that were co-engineered by HONOR and Studio Harcourt – a Parisian art photography studio that has perfected the method of dramatic lighting, deep contrasts, and a unique play of shadows.
The HONOR 200 Pro boasts a powerful 50MP Main Portrait Camera, offering an upgraded portrait photography experience. Its 50MP Telephoto Camera, equipped with a customised Sony sensor, offers superior light sensing capabilities and exceptional detail, particularly with its 2.5X optical zoom, making it ideal for portrait shots, even rivaling the DSLR camera.
Additionally, the device includes a 50MP Portrait Selfie Camera that captures subjects with precision, delivering well-balanced portraits in various settings. The Automatic FOV Switching feature between 1X and 0.8X ensures effortless group selfies as well.
The HONOR 200 Series also debuts three new Harcourt portrait modes: Harcourt Vibrant, Harcourt Colour, and Harcourt Classic.
Harcourt Vibrant mode caters to popular lighting, shadow, and colour preferences, producing bright, lively portraits. Harcourt Colour mode offers a vintage film look with warm tones and lower saturation, delivering a textured, metallic finish. Harcourt Classic mode provides a timeless black-and-white portrait experience.
Molife Kumona, the Editor-in-Chief at GQ South Africa, elaborated on the collaboration, saying, “When I found out HONOR was launching a smartphone that could shoot studio-level portrait photography, and having seen the quality of the previous HONOR devices, I knew we needed to do something special with the HONOR 200 Pro. I was blown away by the results post-shoot – my team was equally impressed!
The video quality, the various portrait modes, and the zoom capabilities have got to be my standout features – because it’s crucial for us in the glossy magazine industry to maintain high quality in the luxury content we produce.”
Pricing and Availability
The HONOR 200 Pro is available in the colours Ocean Cyan and Black. The device is available at the nearest network provider or retailer for the recommended retail price of R19 999.
The purchase of the HONOR 200 Pro will include free gifts to the value of R6 999, including an HONOR SuperCharge plus the cable, a screen protector, free postal repair with pickup and delivery service, a 3-year battery health protection warranty, and a 180-day screen accident warranty, which excludes labour fees.
For more information, please visit HONOR at https://www.honor.com/za/phones/honor-200/.
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