Today, the LEGO Group, in partnership with The Great Yellow Brick, announces a new LEGO® Certified Store in Cape Town. Excitement is in the air as the Mother City welcomes its first flagship LEGO Certified Store, and Cape Town’s second location that will open on Saturday, 2 November 2024.The store is designed to enable families and LEGO fans to create unforgettable memories through hands-on play opportunities.
See the store with this walk around tour:
The LEGO Certified Store at the V&A Waterfront will also pay homage to the country’s love of rugby. The store will feature a LEGO build of a life-size rugby player complete with the iconic number six Springbok jersey in our beloved captain’s likeness. “The new LEGO Certified Store in Cape Town underlines our commitment to South Africa and inviting more people into learning through play” says LEGO Middle East & Africa General Manager, Kristian Imhof.
The Great Yellow Brick company director, Robert Greenstein, says, “Being the sixth LEGO Certified Store and a true flagship store opening in the country, V&A Waterfront shoppers will experience the latest immersive LEGO store concepts that form part of the famous LEGO System in Play.”
These experiences include hands-on play experiences, such as the LEGO Build a Minifigure Tower, allowing visitors to design and create unique LEGO builds, the Pick a Brick wall, and assistance from Brick Specialists who can help find the perfect set for you or a loved one.
To celebrate the opening, shoppers can look forward to exciting in-store spot giveaways. Every hour on opening day, prizes valued from R800 to a whopping R5,000, will up for grabs (T&Cs apply*) Each month, the store will host hands-on play activities where LEGO fans will have the opportunity to attend free build challenges and events.
“LEGO play encourages creativity and problem-solving in children, empowering them to explore, learn and unleash their imagination through simple, yet impactful play,” says Brent Hutcheson from the Care4Education organization.
The brand-new LEGO flagship store will feature the full range of exclusive LEGO sets that are available from LEGO Certified Store South Africa – LEGO Certified Stores (greatyellowbrick.co.za). These include the 42172 LEGO® Technic McLaren P1™ as well as the new and exclusive 77073 LEGO® Fortnite Battle Bus set, the 21351 LEGO® Ideas Disney Tim Burton’s The Nightmare Before Christmas, and the super fun Mario & Yoshi set. Expect incredible Black Friday and Christmas offers in store.
The V&A Waterfront LEGO® Certified Store will move into YuppieChef’s old home at the mall, easily accessible on the ground level.
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