Exclusive Franco-Swiss luxury watchmaker Bell & Ross has been appointed as the Official Luxury Watch Partner for the Jaguar Simola Hillclimb and will be the timepiece of choice for the 2018 edition of this prestigious motoring and motoring lifestyle event.
“We are delighted to welcome the Bell & Ross luxury watch brand to the Jaguar Simola Hillclimb family,” said Ian Shrosbree, Managing Director of Knysna Speed Festival, the owner of the event. “The addition of Bell & Ross, which is globally recognised as a premium brand and involved in Formula One, is another step in helping us to further raise the profile of this award-winning event.
“Bell & Ross is part of the great Swiss watchmaking tradition and draws its inspiration from the history of aviation, the search for the extremes, and military specifications that accompany it, to produce instruments of the highest quality. This fits with our passion for organising and delivering the leading motorsport event in South Africa, an extreme one at that, and one that is fast developing international attention and appeal.”
Bell & Ross joins international brands Jaguar and Motul as partners to the 2018 Jaguar Simola Hillclimb. “Some professions, such as race drivers, require absolute precision. When success depends on perfect timing and every second counts, having a watch able to meet the most rigorous of standards becomes absolutely imperative,” says Mr Yushaa Desai, brand manager for Bell & Ross South Africa. “Reliability, performance and resilience are essential for these special timekeeping instruments, and this is where Bell & Ross excels, making it ideally suited to the extreme performance nature of the Jaguar Simola Hillclimb.”
About Bell and Ross
The story of Bell & Ross began at the end of the 20th century. With a dual Franco-Swiss culture, the watchmaking brand has become a benchmark in the world of professional aviation watches. It defied all codes by designing an icon, the BR 01, inspired by the clocks in the cockpit of an airplane: a circle within a square. Bell & Ross is an international brand that is known and recognized throughout the world, and present in over 75 countries through a selected network of 800 retailers and 13 exclusive boutiques. In 2016 it pursued its international development by reclaiming control of direct distribution in the Asian and Middle Eastern markets, thus creating six new subsidiaries.
With their shared values of performance and excellence, Bell & Ross regularly works alongside elite units of the Armed Forces to design timekeeping instruments with specific functions or to celebrate particular events. Today, astronauts, fighter pilots, armed police and special law enforcement, submariners and even bomb disposal divers use Bell & Ross watches as a tool when completing their missions. Bell & Ross is also a partner of the Renault Formula 1 team.
Post provided by Jaguar Simola Hillclimb
