Acer and Red Bull Media House announced the renewal of their content partnership. Having worked together for over 12 months already, the two companies will continue to bring the most exciting and interesting stories of the emerging gaming and eSports world.
The collaboration began last year in May with a joint goal to offer gaming fans an exclusive behind-the-scenes look into the personalities, places, and technologies in the fascinating world of eSports.
With documentaries such as ‘eSports Unfold’ and ‘Part of the Game’, the content has reached millions of viewers since the launch.
“Forming powerful partnerships is an important part of our gaming strategy. Acer and Red Bull Media House share a deep commitment to support eSports fans and gaming communities with premium and authentic content. By combining Acer’s expertise in gaming through its state-of-the-Art Predator products and Red Bull Media House’s immersive storytelling capabilities, we see a natural fit in offering the best-in-class product and viewing experience,” says Hajo Blingen, Vice President, EMEA Marketing, Acer Europe, Middle East and Africa. “We look forward to continuing the successful team play with Red Bull Media House to further enhance brand premium synergies with high relevance.”
For the upcoming year, Acer and Red Bull Media House have finalised exciting new content ideas to continue building and engaging the gaming community. ‘Prism’ is set to launch which will go behind the scenes to explore what drives people to love eSports. A second instalment of ‘Part of the Game’ also returns, that captures the influence of gaming culture in four more cities across the world. For all stories and a recap of content, click HERE
Provided by Acer SA
