Cape Town is setting its sights on one of the world’s fastest growing global tourism markets: India. With a rapidly expanding middle class, increasing disposable income, and a strong appetite for international travel, Indian travellers have become some of the most sought-after visitors in the world. Recognising this, , Mayoral Committee Member for Economic Growth, led a high-level delegation to key Indian cities this March. The success of the trip will undoubtedly be a boon for the hotel industry in the Cape and properties like The Capital’s 15 on Orange are looking to capitalise.
Janus Schoeman, the newly appointed General Manager at 15 on Orange, part of The Capital Hotels, Apartments & Resorts, highlights how The Capital is making its Cape properties more attractive to Indian tourists: “We’re thrilled to see that visitors from across the world are continuing to be introduced to the wonders of our city. We have definitely seen an uptick in visitors from the subcontinent and to make our guests feel more welcome we have taken steps to ensure that their stay with us feels like a home away from home.”
The Indian tourism boom and Cape Town’s opportunity
India’s outbound tourism is projected to reach 80 million travellers by 2040, according to McKinsey & Company. However, South Africa’s share of this market has fluctuated due to challenges such as the pandemic and visa constraints. Before COVID-19, South Africa welcomed over 95,000 Indian tourists annually. While the number dropped in subsequent years, 2024 saw a strong rebound, with 75,541 arrivals, a 79% recovery compared to pre-pandemic levels. Industry leaders are now targeting a 16% increase in 2025, capitalising on renewed interest and pent-up demand.
For Cape Town, this growth is an opportunity to expand its international visitor base. The city’s stunning landscapes, diverse cultural experiences and luxury tourism offerings align well with the preferences of Indian travellers. Whether it’s exploring the Cape Winelands, experiencing the vibrancy of the V&A Waterfront or enjoying the scenic beauty of Table Mountain, Cape Town has the potential to be a sought-after destination for Indian visitors.
With more than two decades of experience in the industry, Schoeman believes that Cape Town’s growing appeal among Indian tourists is due to the city’s welcoming and inclusive nature. “Cape Town is attractive to everyone but I think Indian tourists have only just started exploring it. Many still need to visit our iconic sites. South Africa’s inclusiveness, our ‘Rainbow Nation’ identity, makes it even more appealing.”
Direct flights and visa facilitation: key to growth
One of the biggest hurdles to attracting more Indian tourists has been connectivity. Currently, there are no direct flights between India and South Africa, making travel less convenient. Addressing this issue is a priority for the delegation visiting India. Securing direct flights would significantly improve accessibility and increase travel numbers.
Visa processing has also been a challenge. Easing visa restrictions or implementing streamlined application processes could make South Africa a more attractive option for Indian tourists, placing Cape Town in direct competition with destinations like Dubai, Thailand, and Mauritius.
A new era for Cape Town tourism
Schoeman notes that the timing of the uptick in visitors from India and the subcontinent couldn’t be more perfect. “Their travel period usually falls within our slow season, which makes it very attractive for us. So we are hoping that this is not a short-term marketing blitz. That will make the slow season sustainable for all.”
For Indian tourists, Cape Town offers a mix of world-famous attractions and cultural familiarity. “They have the iconic sites to explore, but also a diverse culinary scene that complements their own, particularly Cape Malay cuisine,” says Schoeman.
Looking ahead
With strategic efforts in place to secure direct flights, simplifying visa processes and tailor-made offerings to Indian travellers, Cape Town is poised to become a top destination for Indian tourists in the coming years. For The Capital and the broader hospitality sector, this represents a major opportunity.
Schoeman, emphasises the importance of guest interaction and cultural exchange. “I absolutely love learning about different cultures. We hope that this initiative isn’t just about numbers but about making Cape Town a welcoming home for Indian travellers for years to come.”
As Indian tourism continues to rise, Cape Town’s businesses, hotels, and tourism operators must be ready to embrace and cater to this growing market. By doing so, the city can establish itself as a preferred international destination, one that fosters long-term economic growth and cultural exchange.
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