Ahead of Mandela Day on 18 July, a day that celebrates the life and legacy of Nelson Mandela through the donation of time or resources to uplift the nation, Reebok South Africa announces a feel-good campaign to make a difference where it matters most.
Staying true to its ethos, the brand is assisting Mduduzi Mnisi, a young entrepreneur from Soweto whose sneaker-cleaning business MDU tragically burnt to the ground in a load-shedding accident. The goal? To raise R20,000 for MDU to get back to business and redistribute 300+ pairs of sneakers to communities in need.
“Mduduzi and his passion to uplift his community embodies both the Ubuntu spirit of Nelson Mandela and the Reebok mindset that ‘Life Is Not A Spectator Sport’,” says Steffi Jones, Brand & Omni Lead at Reebok South Africa. “We applaud his tenacity and want to assist him in getting MDU up-and-running again. What better way to do it than by bringing together Mzansi’s love for sneakers and togetherness?”
67 minutes? It takes just a moment to create R67
Where most Mandela Day campaigns encourage people to donate 67 minutes – one minute for every year Madiba fought for human rights – Reebok is asking for just a moment, which they’ll use to donate R67 to MDU.
It’s as simple as donating an old pair of sneakers and dropping them in a donation box at your closest Reebok store. All brands are welcome and Reebok will donate R67 to MDU to clean the sneakers and restart his business. The pre-owned sneakers will then be redistributed to MDU’s charities of choice in the Soweto area by Picup, a local delivery and logistics company.
The donation boxes will be available from 16 to 31 July at Reebok Canal Walk in Cape Town and Reebok Sandton City in Johannesburg.
For every pair donated, donors will receive an entry to win a limited edition, bespoke, Mandela-inspired Reebok Classic Leather sneaker, customised by local illustrator Ryan Carolisen (@illsketch). And the more pairs donated, the more R67s will be provided to MDU and the more sneakers will be redistributed to those in need!
“With this campaign, we have no doubt that Mnisi and MDU will be back in business by the end of the month,” adds Jones. “We are extremely grateful to our partner Picup, who will be handling the redistribution of the sneakers to communities in need, as well as the Reebok Movement Makers who will be challenging their followers to take part in this initiative.
“The people of South Africa have always shown resilience and support for their fellow South Africans and we have no doubt they will step up once more to support a budding entrepreneur and give back in a way that would make Tata Madiba proud.”
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