As we hurtle forward into the future with the force of Moore’s law, 2024 is poised to shatter the boundaries of human capabilities. Technological advancements are not just enhancing our daily lives but fundamentally reshaping how we interact with the world, from the realms of Artificial Intelligence (AI) to the evolution of self-driving cars. These pivotal technology trends are set to redefine the landscape in the year ahead.
AI’s quantum leap:
In the spotlight last year, AI looked set to embed itself in nearly every facet of our lives. According to Jobin Joejoe, Deputy Managing Director at consumer electronics giant Sony, “AI is no longer a mere tool but a transformative force, reshaping industries and experiences across the board.
At CES 2024, ground-breaking collaborations were unveiled, promising to leverage AI to reshape the future dramatically. One standout from the event is the AFEELA Prototype, a collaboration between Sony and Honda under the banner of Sony Honda Mobility (SHM). This AI-driven innovation goes beyond being a self-driving car; it has the capability to create realistic environments, turning the journey into an exhilarating experience as captivating as the ride itself.
Reimagining space:
Widespread adoption of Augmented Reality (AR) and Virtual Reality (VR) continue to make waves in 2024. These technologies transcend barriers across various industries, from education and healthcare to manufacturing and entertainment. Forward-thinking companies are harnessing AR and VR to elevate training programs, craft virtual prototypes, and deliver entertainment experiences that blur the line between the physical and digital worlds.
At CES, glimpses of the future were evident with technology like Sony’s Immersive Spatial Content Creation System. The XR head-mounted display, boasting high-quality 4K OLED Micro displays and a video see-through function, seamlessly integrates users into a virtual realm that feels remarkably real. The system, complemented by controllers optimized for intuitive interaction, offers an enticing preview of the interactive and immersive content creation landscape of the future.
A new take on mobile gaming:
In a ground-breaking move, SHM announced a collaboration with Microsoft and Epic Games, combining the greatest minds in tech. This unique partnership promises to change how we view automotives and create a future where the journey is as enticing as the ride.
Sustainability in the spotlight:
This year will see the rise t of sustainable technology solutions as environmental concerns take centre stage. Tech companies are increasingly dedicated to developing eco-friendly products and embracing sustainable practices. From energy-efficient devices to the incorporation of recycled materials in manufacturing, the tech industry aligns itself with global sustainability goals.
Innovative materials like SORPLAS™, a flame-resistant substance made from recycled water bottles and waste optical discs, underscore Sony’s commitment to developing sustainable products. The drive towards sustainability is not only a matter of corporate responsibility but also a response to consumer demand for products with minimal environmental impact. This trend signifies a broader societal shift towards a conscientious and eco-friendly approach to technology consumption, making 2024 a pivotal year for the intersection of technology and environmental sustainability.
As we embark on this journey into 2024, we may find ourselves taking the first steps toward turning the futuristic depictions of television and film—where cars become movie theatres, VR headsets blur reality, and sentient computer programs ease human lives into a tangible reality.
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