IT made over R5 Million on its opening weekend in South Africa

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NEW LINE CINEMA’S “IT” IS A MONSTER HIT AT THE SOUTH AFRICAN BOX OFFICE

New Line Cinema’s Acclaimed Chiller Scares up a Record-Breaking  R5,118,107 on its Opening Weekend

Johannesburg, September 18th, 2017 – New Line Cinema’s “IT,” the critically lauded big-screen adaptation of Stephen King’s perennial best seller, floated to the top of the South Africa’s box office on its opening weekend, earning R5,118,107 across 67 cinemas, including R1,349,718 in IMAX theatres, and still climbing.  Directed by Andy Muschietti (Mama), the much-anticipated horror thriller is the biggest Warner Bros. opening weekend for 2017 (surpassing previous best “Kong: Skull Island” by 19%).  It is also the biggest horror film opening of all time surpassing previous best by 288% and is the 11th biggest opening for 2017.

In making the announcement, Cameron Hogg said, “‘IT’ is the film that everyone is talking about, whether fans of the genre or not, driving moviegoers across South Africa to brave the cinema for their own encounter with Pennywise.  We couldn’t be more thrilled with the results, and congratulate New Line Cinema, director Andy Muschietti and his phenomenal cast and crew on this fantastic opening.”

New Line Cinema’s horror thriller “IT” tells the story of seven young outcasts growing up in the township of Derry, Maine, who call themselves the Losers’ Club.  Each of them has been ostracized for one reason or another; each has a target on their back from the local pack of bullies…and all have seen their inner fears come to life in the form of an ancient shape shifting predator they can only call It.

For as long as their town has existed, Derry has been the entity’s hunting ground, emerging from the sewers every 27 years to feed on the terrors of its chosen prey: Derry’s children.  Banding together over one horrifying and exhilarating summer, the Losers form a close bond to help them overcome their own fears and stop a killing cycle that began on a rainy day, with a small boy chasing a paper boat as it swept down a storm drain…and into the hands of Pennywise the Clown.

Directed by Andy Muschietti (“Mama”), “IT” is based on the Stephen King novel of the same name, which has been terrifying readers for decades.  First published in 1986, IT became an instant classic.  It continues to be counted among the best and most influential works of the undisputed literary master of horror, inspiring numerous film and television projects in the years that have followed.

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