HI-TEC South Africa has recently launched their new Comfortable Anywhere campaign. Accompanying the campaign are new product developments specially engineered to keep one comfortable in any outdoor environment you might find yourself in. From high-level performance shoes, to light outdoor urban shoes, HI-TEC will have you covered for a fun outdoorsy kind of summer.
The men’s Trail Ox Chukka includes signature technical features as seen in previous collections, XLR8, the latest in midsole technology which is 10% lighter than regular
EVA and provides 10% greater rebound and 10% better energy absorption when compared to regular EVA.
HI-TEC is also proud to announce an all-new collaboration with world- renowned quality rubber manufacturer, Michelin®, who have customized the high-performance technical out-soles for the signature ‘OX’ shoe.
This season’s range is supported by the Global Comfortable Anywhere campaign. The campaign seeks to show that spending time outside connecting with nature and others is best enjoyed while feeling comfortable.
In keeping with versatility, the campaign features the modern consumer wearing HI-TEC shoes in a relaxed, active context, both in urban and trail environments.
Hence, the introduction to the Trail OX Chukka– Black/Goblin Blue. It’s a shoe that will never limit where you choose to unwind. Walk from trail to town comfortably, stylishly and confidently. The Trail OX Chukka was designed for the individual whose versatility is endless. It is adventure ready packed with technology showcasing the following features: A unique and slick design that includes a leather upper that’s combined with a tough ballistic leather protection to ensure that durability and comfort is provided on all your adventures.
A padded collar and tongue provides extreme comfort and a gusseted tongue keeps the unwanted debris out. A micro-fleece moisture wicking lining helps keep your dry. Durable nylon and rustproof hardware ensures for a secure fit and an extended lacing system offers a more personal fit and greater adjustability. Making everywhere you go a whole lot easier!
A moulded heel chassis, offers additional stability, protection and durability. A Dri-Tec waterproof, breathable membrane helps keep your feet dry and i-shield repels water and dirt and is resistant to stains. Thermo-Dri® and a 200g Thinsulate™ A moulded heel chassis, offers additional stability, protection and durability. A Dri-Tec waterproof, breathable membrane helps keep your feet dry and i-shield repels water and dirt and is resistant to stains. Thermo-Dri® and a 200g Thinsulate™ insulation traps heat and stays warm for when
you need it the most. A HI-TEC classic technology, i-shield, repels water and dirt and is resistant to stains. An OrthoLite® Impressions sock liner with slow recovery foam provides extreme comfortand a lightweight, durable ‘fork shank’ ensures flexibility and stability. Impact-absorbing XLR8>> midsole ensures long lasting cushioning and comfort. An all new high performance Michelin rubber outsole delivers multi surface traction.
PS: I have just received a pair and will be putting them through its paces!