Why hire a social media manager when you can hire a badger?
That is exactly what the Johannesburg Zoo decided to do.
Instead of spending precious resources on forming a social media team, the Zoo decided to keep it internal and make use of a badger named BG.
The Zoo converted the badgers enclosure into a high tech environment that would allow the badger to tweet about what he was doing or thinking throughout the day.
The high tech enclosure is equipped with sensors that pick up his location and automatically trigger pre-set tweets that will then be tweeted from his Twitter account, all in real time.
Visitors to the zoo can read the tweets on the screen outside the enclosure to see what BG is saying about them!
Follow BG on twitter.