The Vehicle Quality Survey conducted by international market research company, IPSOS, announced this week that Audi South Africa was awarded best overall passenger car brand for 2017. The results were derived from a detailed telephonic survey conducted in 2016 and involved more than 7 000 owners of vehicles from 17 different brands. The survey measured customers’ experiences when purchasing a new vehicle; having it serviced at a dealership; how a product-related defect or issue was handled after being reported; and their overall perception on the product’s quality and design.
Audi South Africa was proud to receive five gold awards in the various categories of the Ipsos Vehicle Quality Survey. The best performing vehicle was the Audi A3 Sportback, which outperformed in the passenger vehicle rankings with only 27 problems reported per 100 vehicles.
The following vehicles received top honours in the IPOSO Vehicle Quality Survey:
| Category | First | Second | Third |
| Top Hatchback | Audi A3 Sportback | Audi A1 Sportback | – |
| Medium Sedan | Audi A5 Sportback | Audi A4 Sedan | – |
| Top Sedan | Audi A3 Sedan | – | – |
| Small Recreational Vehicle | Audi Q5 | – | Audi Q3 |
| Large Recreational Vehicle | – | Audi Q7 | – |
Best Overall Passenger Car Brand: Audi
These accolades follow the results of the Ask Afrika Orange Index Survey released last week where Audi South Africa was awarded first place in the automotive industry for benchmark customer service.
Audi South Africa is extremely proud to be recognised as best overall passenger vehicle brand and to have so many of our key vehicles being recognised in the IPSOS Vehicle Quality Survey this year,” said Trevor Hill, Head of Audi South Africa. “After being awarded with the number one position for customer service in the automotive category at the Ask Afrika Orange Index Survey, the IPSOS accolades are another testament to Audi’s continuous efforts in providing our customers with the best value proposition when buying into the Audi brand. Whether this is experienced through the excellent quality and design of our vehicles or the benchmark customer service that our Dealer Network provides, this is a true reflection of Vorsprung,” concluded Hill.
Provided by Audi SA
